Yup, Indonesia is having its Twitter rush these days!

The number of users keep going up (sorry no real stats here), as can be seen from the amount of attention brands and marketers is giving to Twitter and the arrival of Indonesia’s own Twitter barometer – Twiterus.

Taken from Indonesian words – ngetwit terus – which literally means keep on twitting, Twiterus provides a local insight on Twitter. It is now still in its beta version, but they just did a make over. Last week, the appearance was different – but my colleagues and I think that it looked better than the one they have now. So far, they provide insight on trending topics and top users.

So far, I think this is the only site that provides localized insight for Twitter in Indonesia (how about in other countries? Anyone know?). Before Twiterus, the way to see the trending topic in Twitter is through twitter’s own trending topics list, or through sites such as Tweetstats. But it provides a worldwide insight, and therefore is affected by the time differences.

For instance, there were times when #jakartabomb and #gempa, both Indonesian keywords, were Twitter’s no. 1 trending topics. It makes us think that Indonesian twitter users are very influential! But, at that time, there were less users from the other part of the world who were online and twitting, because it was very late at night for them. So, the dawn of Twiterus is very useful in that it gives us insights on what Indonesian tweeps are talking about – real time.

For PR, brand, and marketing practitioners who are active online, this site is very effective in measuring the effectiveness of an online Twitter campaign. This campaign can be social, or brand-oriented, such as #koinprita or #bukasemangatbaru.

As for the #bukasemangatbaru campaign, it also ties-in with social cause: Coin A Chance! Since #bukasemangatbaru campaign is Coca-Cola’s new slogan, so for every new tweet with that hashtag, Coca-Cola Indonesia will donate IDR 100 for Coin A Chance!, and every Monday and Friday, IDR 1,000.

This proves very effective – approximately one week after the Twitter campaign was launched, there has been more than IDR 800,000 raised for Coin A Chance!

So, yes, Indonesian Twitter rush is on…